When to start your anti-ageing skincare routine? 

Anti-ageing or age-defying are terms we don’t like to use, as we know it’s not something we can stop. What we can do is reduce fine lines with a good skincare routine. How to start your age-well skincare routine is a commitment to self-care and self-love. Remember, it's not about reversing time but embracing natural beauty and nurturing your skin.


Reaching your 30s or 40s often reveals signs of ageing, such as fine lines and reduced elasticity. Establishing an effective skincare routine can help maintain radiance and promote hydrated skin. Here’s a guide to creating an optimal skincare routine for you in your 30s who are beginning to notice fine lines.

The AM and PM routine you need to get you ready for ageing well.

Start your skincare routine with a gentle, hydrating cleanser that removes impurities without stripping your skin of its natural oils. 

Choose a gentle exfoliant with BHA, AHA, PHA or fruit enzymes. Regular exfoliation helps remove dead skin cells, promoting cell turnover and revealing a fresher, more luminous complexion. We recommend exfoliating between 1-2 times a week.

How do I choose a serum?

When choosing a serum choose one that is going to promote radiance, hydrate and reduce fine lines. EIE Skincare Klotho Infusion Serum - This luxurious serum, infused with the revolutionary Klotho peptide, enhances skin cell regeneration and improves overall skin health, leaving you with a radiant, youthful glow.

After Serum:  Finish your routine with The Klotho Face Cream that is going to lock in the moisture in your skin and prevent hydration loss. The EIE Skincare Face Cream is a rich moisturizer designed to keep your skin hydrated, protected, and radiant throughout the day. It complements the Peptide Serum perfectly, ensuring your skin receives continuous care.

Apply the EIE SKINCARE Face Cream after the Peptide Serum has fully absorbed. Smooth the cream evenly over your face and neck and décolletage.

Daily Use: Use every morning and evening as part of your skincare routine to keep your skin protected and hydrated throughout the day.

For the AM routine end with a Broad-Spectrum SPF 50. Protect your skin from harmful UV rays with broad-spectrum SPF, preventing sun damage and reducing the risk of premature aging.

PM Skincare Routine and How to use Klotho Peptide Face Cream

Step 1. Begin with a gentle cleanser to effectively remove makeup, dirt, and impurities accumulated throughout the day. Your skin collects dirt throughout the day and you need to remove it. 

Step 2. Toner: Use a hydrating toner to balance your skin’s pH and prepare it for better absorption of the subsequent products. A hydrating toner can also provide an initial layer of moisture.

Step 3. Serum:  Apply the Klotho Peptide Serum to target fine lines, boost collagen production, and enhance skin elasticity. When using serum for specific needs for you skin. We all have different skin types from oliy to dry to sensitive making our skin extra needy with different types solutions. The Klotho peptide serum is design to give your skin 3 types of solution, hydration and glow and to minimize fine lines.

Step 4. Eye cream: Use an eye cream to treat and prevent fine lines, puffiness, and dark circles around the delicate eye area.

If you want an extra boost in your PM routine add a treatment serum such as Retinol. 

01 Klotho Peptide Serum with a splash of water

01 Klotho Face Serum

02 Klotho Peptide Face Cream with a splash of water

02 Klotho Face Cream

Daily Use:

Use every morning and evening as part of your skincare routine to keep your skin protected and hydrated throughout the day.

For the AM routine end with a Broad-Spectrum SPF 50. Protect your skin from harmful UV rays with broad-spectrum SPF, preventing sun damage and reducing the risk of premature ageing.

Ingredients you can pair with the Klotho Serum & Face Cream 

Incorporating retinol, ceramides, and Klotho Peptide into your PM skincare routine will significantly enhance your skin's health and appearance. By following this detailed regimen, you'll effectively target signs of aging, boost hydration, and protect your skin's natural barrier. Remember, consistency is key to achieving long-lasting results.

For more expert skincare tips and to discover our range of luxurious, scientifically-backed products.

Discover the power EiE Skincare Klotho Peptides and transform your skincare routine for radiant skin.